Australian Delegation to the World Hydrogen Summit 2024
Rotterdam, the Netherlands / 12-15 May 2024

The Australian Trade and Investment Commission (Austrade) invites you to participate in the Australian Delegation to the 2024 World Hydrogen Summit and Exhibition (WHS) in Rotterdam, Europe’s key conference and exhibition for green hydrogen.

About the event

The World Hydrogen Summit and Exhibition is one of the world’s largest hydrogen conferences and will be held in Rotterdam for its fifth iteration in 2024. This global event attracts high-level attendees from government, industry and research. The 2024 event will be the largest iteration, with approximately 15,000 exhibition attendees, 350+ speakers and 2,000 delegates expected. Key topics include: 
•    Decarbonise Hard to Abate Sectors
•    Renewable H2 Production
•    Financing H2 Projects
•    Sustainable Mobility & Transport
•    Electrolyser Development
•    Alternative H2 Carriers
•    Standardization, Certification & Regulations
•    Low Carbon H2 Production and CCUS 
•    Storage, Transportation and Distribution 
•    Global Hydrogen Supply Chains 
•    Realising Offtake Agreements & Demand for H2 

Team Australia at WHS

Working closely with state governments and industry partners, Austrade will bring an Australian delegation to the event for the third year in a row.

Team Australia will host an ‘Australia Stand’ on the exhibition floor; place Australian speakers in the conference; and provide business matching services and exclusive networking opportunities. Building on the considerable exposure and momentum from the previous years, the 2024 Australia Stand will be our largest yet. It will serve as a consolidated and cohesive presence, placing an unmistakable spotlight on Australia during the event.

The stand will primarily be used as a meeting and networking location for all delegates, it will provide the opportunity to share Australia’s compelling national hydrogen narrative and demonstrate the progress we are making towards a future hydrogen economy. There are also opportunities for companies to take individual space on the stand, to facilitate your business activities and increase your exposure.

Register now


Who should participate?

Why you should participate
Participation requirements
  • Must be eligible for Austrade services
  • Must have active projects suited to a partnership with sophisticated European partners; or
  • Must have a compelling offer for potential partners interested in investment or offtake; or
  • Must offer industry ready technology and or services that form part of the hydrogen supply chain (generation, storage, transformation, transport, etc); or
  • Be conducting research aligned with new energy solutions relevant to the European market.
Austrade will
  • Organise and fund the Australia stand, including the design and construction
  • Develop a directory to promote Australian capability and investment opportunities, for use in the lead up, during and post-event
  • Offer a 20% discount on WHS conference tickets to the Australian delegation
  • Provide key opportunities to feature in the official event program and at the Australia Stand
  • Lead a partner/customer marketing campaign to build awareness and interest in your solutions, including electronic direct marketing, LinkedIn and media outreach campaigns
  • Assist to identify potential target customers and arrange meetings during the summit and/or as part of a broader European visit program
  • Follow up on the leads generated during the summit and/or assist participants to follow up on the leads they generated during the summit
  • Update participants about Australia stand programming, activities and broader conference programming
Additional Market Support

Austrade is offering support to visit additional European markets after WHS. Suggested programs are aligned with the following locations and topics/themes (final confirmation of these elements will be subject to delegate uptake): 

The UK
Theme: Investor Roundtable/networking event
Program: present Australian capabilities in multiple net zero subsectors to UK project developers, investors, asset and fund managers as well as operators and tech providers
Target group: government agencies, project owners  

Theme: Net Zero transport
Program: Volvo Group is offering to host a day in Gothenburg, followed by a day in Stockholm with meetings together with H.E. Ms Frances Sagala, Australian Ambassador to Sweden to exchange learnings, developments and best-practices related to net zero transport solutions, logistics and infrastructure – including fuel/technology types, circularity, best practices for implementation in transport and logistics. This program offers some level of flexibility to accommodate specific focus areas; possible options could include visits to the Port of Gothenburg, Gothenburg City Council and freight operators.
Target group: government officials, policy makers and relevant corporate leaders 

Theme: Investor Roundtable/networking with key players from French H2 ecosystem 
Program: showcase Australian capabilities
Target group: project owners and developers 

Theme: Investor Roundtable/networking event 
Program: showcase Spanish capability and introduction to Spanish investors active in Australia, but also in Europe and America (especially South America)
Target group: project owners and developers; government agencies

Option 1 theme: AU-PL Net Zero Forum/Summit with Polish hydrogen technology and energy consumer counter parts 
Target group: all 

Option 2 theme: Polish hydrogen case study site visit to ZE PAK and Polsat Plus Group's hydrogen electrolysis and fuel cell bus project site
Target group: HETS and R&D organisations 

Option 1 theme: Green/ decarbonised iron and steel 
Program: site visit to Salzgitter AG (German steel maker focusing on decarbonised steel) 
Target group: projects owners and companies/research institutions interested in green/decarbonised steel

Option 2 theme: Ports and Derivatives Import
Program: site visit to Port of Wilhelmshaven (first German port with LNG import technology and plans to create ammonia and hydrogen import facilities
Target group: project owners, ports, H2 export and infrastructure partners

Option 3 theme: H2 research and technology exchange
Program: Summit/forum for exchange on new technologies and implementation
Target group: innovative technology companies, HETS, R&D organisations

Participants will
  • Be responsible for making their own travel arrangements, including airfares, accommodation, visas, meals, conference tickets etc.
  • Advise Austrade of any company representative(s) that will attend
  • Once confirmed, commit to attending and following up on relevant meetings arranged by Austrade
  • Provide Austrade with updates on progress and/or outcomes achieved following participation in the Australian Delegation
  • Supply branding/artwork and copy for inclusion in the Australia stand design and directory as required
Delegate packages

While Austrade and our state government partners have significantly subsidised the costs to sponsor the event and secure the associated benefits, we are not able to cover the full costs for company participation. The delegation fees outlined below will only apply once per organisation.
Please note costs for tickets to WHS are not included; delegates will need to purchase tickets separately through the event's official website – Early Bird Discounts are offered.
Important Information

Date: Sun. 12 May - Wed. 15 May 2024
Location: Rotterdam AHOY, Ahoyweg 10, 3084 BA Rotterdam, the Netherlands 


Your participation options - packages

Options Cost Package inclusions
Delegate Package A$2000 per company
  • Use of Australia Stand to meet potential partners & customers
  • Feature in the Australian Company Directory promoted through various digital channels and available in hard copy on the stand 
  • Opportunity to nominate for speaking spots Austrade has secured in the exhibition and conference program
  • Company listed on SEC platform as exhibitor
  • Opportunity to nominate for the development of a case study for media promotion. Timely engagement will be key to allow for drafting. 
  • Tailored marketing campaign pre- during- and post- WHS; Austrade led partner/customer outreach campaign to build awareness and interest in your solutions, including electronic directing marketing and LinkedIn outreach campaigns
  • Business matching assistance and support – based on information you provide in your registration form - in the lead up to and during the event from experienced and specialised Austrade Business Development Managers
  • Inclusion in Team Australia stand events and networking
  • Inclusion in exclusive Team Australia networking and business matching activities arranged with key in-market partners
  • Access to Austrade’s discount code for 20% off WHS Conference Tickets
  • Additional market visit support in selected European Markets, following WHS
  • Project management of Australia Stand including liaison with show organisers
Delegate + Pod Packages A$6000 for a pod for one (1) exhibition day

A$9000 for a pod for two (2) exhibition days

Includes ‘Delegate Package’ registration
  • All Benefits included in ‘Delegate Package’
  • A small, dedicated ‘pod’ within the footprint of the Australia stand, including table, some storage, availability of a screen and the ability to include company name and branding
  • A full-page entry in the company directory
  • Australia Nation branded social tiles to promote you as an exhibitor at WHS
  • There will only be a limited number of these ‘pods’ available which will be allocated on a first come, first served basis linked to receipt of written confirmation or the submission of your registration form
Delegate + Stand Packages
AUD $19000 for a stand for one (1) expo day

AUD $29000 for a stand for two (2) expo days
Includes ‘Delegate Package’ registration
  • All Benefits included in ‘Delegate Package’
  • A dedicated space within the footprint of the Australia stand, including table, chairs, availability of a screen and the ability to include company name/logo and branding*
  • Anticipated size: 15-20m²
  • A full-page entry in the company directory
  • Australia Nation branded social tiles to promote you as an exhibitor at WHS
  • Availability is limited and will be allocated on a first come, first serve basis linked to receipt of written confirmation or the submission of your registration form. 
  • *Design elements / equipment in addition to those listed above may come at an additional cost
Corporate Sponsorship options
Please reach out to annika.barton@austrade.gov.au if you would like to discuss these options.
  • There are a range of additional corporate sponsor opportunities which can be added to any of the packages outlined above.
  • The corporate sponsorship options will provide increased avenues for brand awareness and promotion during the event; examples include hosting an event on the Australia Stand, sponsoring a roundtable in our private meeting room – and others
  • These sponsorship options are limited, and will be allocated on a first come, first serve basis linked to receipt of written confirmation


Clients are expected to cover:

Austrade requires payment upfront for all international events. The payment term is 7 days from invoice date and your place is not fully secured until the entire fee is paid.

Please refer to the event Terms of event participation | Austrade for further detail. Non-payment by the applied deadline will result in the forfeit of your reserved place on the event.

You may also be eligible to claim some of your marketing and promotion costs associated with this exhibition through the Export Market Development Grant scheme. For more information visit www.austrade.gov.au/grants or call 13 28 78.

Apply before 18 February 2024

Register now


Important information

If you are considering this tradeshow, Austrade recommends that you consult ‘Smartraveller’, the Australian Government's travel advisory service, which is available at www.smartraveller.gov.au. Travel advice is updated regularly on this site. Please note that Austrade will only work with clients that maintain appropriate business ethics and demonstrate a commitment to legal obligations including anti-bribery laws, both in Australia and overseas markets. Review further information on anti-bribery at http://www.austrade.gov.au/Exporters/About-exporting/Legal-issues/Bribery-of-foreign-public-officals.

Key Austrade contacts

If you would like to discuss participating in this trade show, please contact:

Australia Post Country
Andrew Morris

Manager, Hydrogen
Brisbane, Australia

Annika Barton

Trade and Investment Commissioner
Amsterdam, the Netherlands


Brenda Read

Global Engagement Manager
Newcastle, Australia

Eva Pannhausen

Investment Manager
Frankfurt, Germany