Study Australia Education Exhibition Taiwan 2024

27-29 September - Taichung & Taipei

Promote your institution to prospective Taiwanese students and parents at the 2024 Study Australia Education Exhibition 

About the event

The Taiwan Study Australia Education Exhibition (SAEE) is the most important annual showcase of Australian education institutions and study opportunities for the Taiwan market.

Last year, SAEE featured 47 Australian exhibitors in Taichung and Taipei, attracting over 3,000 visitors across three days. 

SAEE 2024 will again be held across three days in Taichung and Taipei. Exhibitors will showcase their institution in Taichung at Feng Chia University on 27 September 2024. The Taipei exhibition leg will subsequently be held on 28–29 September 2024 at Songshan Cultural and Creative Park. 

Exhibitors will be supported by a comprehensive digital and offline marketing campaign affirming Australia’s education credentials now and into the future. A promotional feature of SAEE 2024 is to encourage on-the-spot applications.

Why you should participate

• An unrivalled opportunity to engage directly with prospective Taiwanese students and their parents.
• Access industry-specific expertise and Austrade Taiwan’s ‘Australian government badge’, including Study Australia co-branding for SAEE 2024.
• Support your Taiwanese recruitment agents by providing them with a direct institutional presence to a targeted student cohort at Australia’s largest annual in-person education exhibition in Taiwan.

Important Information

Date: 27-29 September 2024

Location: Taichung Taipei, Taiwan

Who should participate?

Australia providers of:

• Higher education
• VET
• ELICOS
• Schools

And ancillary service providers. 

Your participation options

Package table

Option 1: Single booth A$4,200

This package includes:

• 3m x 2m furnished booth in an Australia Nation Brand pavilion 
• Catering (Taipei only) and logistics costs
   
• Design and production of the Australian exhibitor digital guide and exhibition information
• Coordination of marketing campaign pre, during and post SAEE (includes direct marketing to targeted list of potential customers and influencers to generate stand traffic)
• Project management including liaison with venue providers and assistance with logistics
• Austrade market briefing
• Onsite assistance as required

Option 2: Shared booth A$3,700

This package includes:

• 3m x 2m furnished booth in an Australia Nation Brand pavilion, with a maximum of two institutions per booth 
• Other inclusions as in Option 1

Option 3: Schools booth A$3,200

This package includes:

• 2m x 2m furnished booth in an Australia Nation Brand pavilion 
• Other inclusions as in Option 1

Payment

• Austrade requires payment upfront for all international events. The payment term is 7 days from invoice date and your place is not fully secured until the entire fee is paid.
• Please refer to the event Terms of event participation | Austrade for further detail. Non-payment by the applied deadline will result in the forfeit of your reserved place on the event.
• You may also be eligible to claim some of your marketing and promotion costs associated with this exhibition through the Export Market Development Grant scheme. For more information visit www.austrade.gov.au/grants or call 13 28 78.

Apply before 9 July 2024

Market insights

• Australia has strong education credentials in the Taiwan market and is the second most popular international study destination for Taiwanese students (behind the United States). 
   
• Total Taiwan student commencements increased by 17.2% in 2023. Growth was particularly strong in higher education and schools, with both subsectors now exceeding pre-pandemic levels for commencements. 
• HE disciplines that outperformed 2023 sector growth were: engineering, architecture and building, education and information technology. 
• Education disciplines leading to migration options are highly sought after in both HE and VET sectors.
• Study tours, which incorporate school immersion or university campus programs serving as ‘try before you buy’ experiences, are an effective pathway for further education opportunities in Australia.

Important information

If you are attending SAEE this tradeshow, Austrade recommends that you consult ‘Smartraveller’, the Australian Government's travel advisory service, which is available at www.smartraveller.gov.au. Travel advice is updated regularly on this site. Please note that Austrade will only work with clients that maintain appropriate business ethics and demonstrate a commitment to legal obligations including anti-bribery laws, both in Australia and overseas markets. Review further information on anti-bribery at http://www.austrade.gov.au/Exporters/About-exporting/Legal-issues/Bribery-of-foreign-public-officals.

Key Austrade contacts

If you would like to discuss participating in SAEE 2024, please contact:

Cherry Hu
Business Development Manager
Austrade Taipei
T +886 2 8758 4208
cherry.hu@austrade.gov.au