Seize the Indonesia Opportunity
Join the Landing Pads digital market-readiness program for Fintech scaleups interested in Indonesia.
Unlock the Power of 278 million Consumers
Indonesia is Southeast Asia's largest economy, with 278 million consumers.
Join Austrade’s Digital Futures program to develop a practical Indonesia market entry plan for your business in this free 6-week online program with expert support.
Being part of the Digital Futures program also opens doors to a unique opportunity for Australian startups to accelerate the global impact of their cutting-edge technologies.
Digital Futures program
This free, 6-week, part-time program supports participants to:
- Develop a practical Indonesia market entry plan alongside a cohort of selected national peers.
- Gain valuable knowledge and skills to succeed in Indonesia's high-growth economy.
- Get access to downstream programs, potential partnerships and funding opportunities
- Commit part-time to the program for only one to two hours a week for the workshops
- Receive guaranteed support and feedback from market experts and peers to build your plan in a supported online workshop environment.
Express your interest in the program by 1 August 2024. Applications will be assessed on a rolling basis ahead of the program kick off on 1 August.
The program is open for all:
- High-potential, globally competitive product or service in the Fintech sectors
- Australian Tech Scaleups or Small-Medium Enterprises
- Interested in but not substantially active in Indonesia
Eligibility Requirements
Applicants must meet the following essential selection criteria:
- An Australian registered and operating business with an ABN.
- A business currently, or in the early stages of, exploring export opportunities for their business.
- Interested but not yet active in the Indonesia market, with a product or service market entry idea to work on and test during the program.
- A business working in the Fintech sector with a viable product offering and are ready to export.
- Entry is selective and competitive, and the overall viability and potential of your business or idea in the Indonesian market, along with your clear articulation of the answers to the questions on the EOI form, will be considered in the selection process.
- Availability to attend all workshops.
How it works
- Apply Online - Ensure you apply by expressing your interest.
- Status Notification - Should your application be successful, you'll receive an email notification with the next steps and a Practera platform invite.
- Pre-workshop Webinar - This session will cover everything you need to know about the program structure, outcomes and expectations, ensuring that all participants are aligned and have a clear understanding of what to expect.
- Program Kick-Off Workshop - Experts will explain the incredible opportunities available in the Indonesian market, while market experts will share valuable insights. Discover how we can assist you with your Indonesia venture and be part of this exciting event.
- Participants Round Table Workshop - Week 2 of the program. Participants collaborate to develop their draft plan and discuss important factors for building an effective market entry canvas. You'll have the opportunity to ask questions and engage in a productive roundtable session.
- Market Dynamics Workshop - Participate in an insightful Market Dynamics workshop, where we'll delve into a crucial section of your business plan - the Indonesian market dynamics. This workshop will equip you with the knowledge you need to build a roadmap for a successful entry into the Indonesian market.
- Closing Workshop - Cohort Windup workshop, where you'll receive expert feedback on your final Indonesian plan and get the chance to refine your strategy. With the finish line in sight, this is the perfect opportunity to ask any remaining questions and get a clear understanding of what comes next for you to implement your plan successfully.