PLMA Chicago 2024

17th - 19th Nov 2024 - Rosemont, Chicago, IL, USA

An untapped gem in the trade show calendar – PLMA Chicago punches well above its weight in connecting Nth American F&B Retail customers and Australian exporters.

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About the event

PLMA 2023 set a record with 1,685 exhibitors, 10,000+ products and 13,000 of the industry’s top purchasing professionals of private label products.

PLMA Chicago 2024 is your golden ticket to meeting face-to-face with thousands of motivated retail buyers from an array of sectors, all searching for high quality, innovative food products. Whether it's supermarkets, drug store chains, specialty stores, online retailers, convenience & club stores and beyond.

Who you will meet at PLMA Chicago 

Aldi, Trader Joe’s, Walmart, Costco, Sam’s Club, BJ’s Wholesale Club, HEB, Sprouts, Whole Foods, Publix, Southeastern Grocers, Giant Eagle, Topco, KeHE, UNFI, Meijer, Hy-Vee, Wegman’s, Albertsons, Kroger, CVS, Walgreens, and many, many more!

This is your chance to be a part of the Australian Pavilion at PLMA 2024. Places are strictly limited to 24 booths.  Don’t miss out.

The Package

Austrade’s Australian Pavilion enters its third year in 2024. 

Austrade is working directly with PLMA in Australia and the US, and has secured 24 trade booths in our own dedicated Australian Pavilion.  Located in a prime real estate location on the show floor, the Australian exhibitors will also be supported by a tailored business matching promotional program led by Austrade’s experienced F&B Trade team in Chicago, driving buyers directly to the Australian Pavilion and exhibiting clients – before, during and after the show.

The Service package offered by Austrade will include 1:1 business matching meetings, scheduled at and around the show, supported by a social media marketing campaign, a networking event, and retail store tours on the weekend prior to the show.  Australian participants will also be invited to Austrade pre and post-event briefings where we will share extensive market insights and data.
Austrade will organise and contribute to the Australian Pavilion construction and National Branding. 

Participating Australian exhibitors only pay a one-off AUD$8,500 fee for the above Service package which includes your own 10’x10’ (3mx3m) booth space in the Pavilion.  Participants are expected to fund their own travel and accommodation costs.

How to participate

Australian F&B exporters are requested to complete the online expression of interest (EOI) by clicking on the button below and filling in your details.

A non-refundable deposit of $AUD 500 is to be submitted once your EOI is accepted by Austrade.

Participants need to be currently exporting to the USA (or be “market ready”), be USFDA registered, and have the capacity, capability and appetite to supply Private Label products.

Participants also need to be a current member of PLMA Australia/New Zealand before their application to exhibit can be accepted. Please contact PLMA Australia/New Zealand CEO Bill Trainor HERE for further details.

Participants need to represent their organisation in person at the show from 17th-19th November 2024.

Space in the PLMA 2024 Australian Pavillion is strictly limited to 24 booths and expressions of interest (EOI’s) close on Wednesday 31st July 2024

Who should participate

Australian exporters of:

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Package Total cost Includes Options (at additional cost)
1 A$8,500

  • Your own 10' x 10' (3m x 3m) booth
  • 9sqm furnished booth in Australian branded national pavilion (includes front counter, carpet, 1 table & 2 chairs, 3 shelves, 2 gooseneck spotlights, 1 x rubbish bin)
  • Two entry tickets to PLMA Chicago 2024
  • Entry in the show’s online and printed catalogue 
  • Advertising costs for marketing campaign promoting Australian Pavilion and participants.
  • 3 x hours of 1:1 business matching support with Austrade Chicago Snr BDM Joan Morgan
  • 2 places on the Austrade (Saturday) All day Chicagoland Retail Tour
  • Copy of Austrade Top 50 North American Private Label Retailer Guide
  • Sunday evening Exhibitor Networking Event
  • Electricity is not included with the booth fee and can be ordered directly with the Trade Show Decorator, Rosemont Exposition Services (RES).
  • Storage Cupboard
  • Refrigeration
  • Tailored booth artwork design and printing


Clients are expected to cover:

Austrade requires payment upfront for all international events. The payment term is 14 days from invoice date and your place is not fully secured until the entire fee is paid.

Please refer to the event Terms of event participation | Austrade for further detail. Non-payment by the applied deadline will result in the forfeit of your reserved place on the event.

You may also be eligible to claim some of your marketing and promotion costs associated with this exhibition through the Export Market Development Grant scheme. For more information visit www.austrade.gov.au/grants or call 13 28 78.


Important information

If you are considering this tradeshow, Austrade recommends that you consult ‘Smartraveller’, the Australian Government's travel advisory service, which is available at www.smartraveller.gov.au. Travel advice is updated regularly on this site. Please note that Austrade will only work with clients that maintain appropriate business ethics and demonstrate a commitment to legal obligations including anti-bribery laws, both in Australia and overseas markets. Review further information on anti-bribery at http://www.austrade.gov.au/Exporters/About-exporting/Legal-issues/Bribery-of-foreign-public-officals.

Key Austrade contacts

If you would like to discuss participating in this trade show, please contact:

Australia Post Country

Julie Hanlon

Senior Global Engagement Manager


E julie.hanlon@austrade.gov.au

Joan Morgan

Senior Business Development Manager


T +1 (312) 374 9403

E joan.morgan@austrade.gov.au


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