Austrade in partnership with NSW, VIC and SA state governments invite expressions of interest from Australian FinTechs looking to attend the UK in-market program from 28-31 May 2024 and to exhibit at Money 20/20 in Amsterdam from 4-6 June 2024.

Register your interest

EOIs close 5pm AEDT 25 February 

About the UK In-Market Program | 28-31 May 2024

From 28 to 31 May 2024, Austrade in partnership with relevant state government representatives and in collaboration with local expert providers, will organise and deliver a 4-day in-market program for Australian FinTechs scaling to the UK.

The program includes:

• briefings and networking sessions with the key UK fintech ecosystem stakeholders, covering topics such as securing partners and customers in the UK, securing investment, government support programs and establishing a UK entity
• partner/customer pitch and matchmaking session/s
• an investor pitch event
• a visit to a key UK fintech region.

Austrade will deliver a pre-visit program (virtual) between 4 March and 26 April to prepare companies for their visit to the UK and the Netherlands. This includes market briefings, a review of your priorities, and 1:1 coaching with an in-market expert to refine your pitch and entry strategy.

About Money 20/20 | 4-6 June 2024

Money 20/20 is one of Europe’s key fintech events attracting top regional and global exhibitors and speakers throughout the 3-day program. Around 1 in 4 attendees are at C-suite level. In 2023, Money 20/20 had over 8000+ attendees and brought together fintech´s biggest and brightest.

Full information can be found here: Money 20/20.

Why you should participate

With a tech economy worth $1tn, the UK is a world-leading hub for tech startup and scaleup activity.
The UK’s fintech sector contributes £11bn to the nation’s economy and supports 76,000 jobs. The UK is ranked 2nd after the US for fintech investment. London is a ‘superhub’ for fintech, with nine other clusters across the UK accounting for 45% of scaleups outside of London.

The UK’s Financial Services and Market Act launched in 2023 introduces the establishment of sandboxes and set up a £1bn Fintech Growth Fund to facilitate scale-up and innovation. For more information, visit: Market insights for exporting fintech to United Kingdom (business.gov.au).

When you participate, you’ll get:

• Firsthand in-market advice and support with your UK/European market entry or expansion strategy.
• Access to and opportunity to connect with key industry contacts and leaders during the UK In-Market Program and at Money 20/20. 
• Opportunity to promote your products and services to interested UK, European and international partners and customers. 
• Opportunity to pitch your product to UK, European and international buyers. 
• Exposure at Money 20/20, Europe’s leading Fintech conference.  

Who should participate

Austrade is seeking Expressions of Interest from companies that meet the following criteria:

• Have identified UK and/or Europe as a priority expansion market for 2024.
• Are able to travel to the UK and the Netherlands to represent their products and services by attending in person or via an in-market representative.
• Will commit time to work with Austrade and participate in all agreed aspects of the program.
• Are market-ready and have a go-to-market strategy for the UK and/or Europe. UK and European markets are very sophisticated, mature, and highly competitive.  Especially if you want to work with financial institutions, you need to have done your homework and be ready to present the value-add of your solution. 
• Are able to dedicate sufficient resource to the market. This means enough ‘runway’ to give the strategy time to be effective and to analyse diverse opportunities. 

Space is strictly limited to up to 15 companies, applicants will be selected based on the above criteria and an assessment of their market readiness. Companies can apply to participate in the whole program or just the Money 20/20. Preference will be given to companies interested in participating in the whole program. 

Other opportunities

For companies interested in other European markets we flag:

• Viva Technology, 22-25 May, Paris. This is the Europe’s biggest startup and tech event. Austrade will not be participating at Viva Technology but is available to assist companies looking to optimise their attendance.  
• London Tech Week including Fintech Week London, 10-14 June, London.  Austrade is not planning any formal engagements at these events but can facilitate your attendance so you can make the most of the opportunities provided in interacting with some of London’s key influencers, decision-makers, and innovators.

Cost

Austrade will cover the cost of the UK In-Market Program and pre-departure program.

Austrade in partnership with the NSW, VIC and SA governments will subsidise the cost associated with the Australia Stand at Money 20/20 but will not be able to cover your full participation cost.

The remaining fee per company for participation at Money 20/20 will be up to $4,000.

Additional State funding support might be available to further offset company participation costs. Relevant State governments will be able to confirm further details during the selection process.

How you’ll be supported 

• One Event Pass per company for the full 3 days of Money 20/20, you’ll be hosted on the Australia stand. 
• Company branding will be incorporated on the Australia stand at Money 20/20, and you’ll be featured as an exhibitor on the official Money 20/20 virtual website and matchmaking app. 
• Company feature in the Australia Company Directory for Money 20/20. The Directory is promoted via various digital channels and available in hard copy on the stand. 
• Company promotional video played on screens at the Australia stand. 
• Project management of Australia stand including liaison with show organisers. 
• Austrade will promote your company via a social media and industry media marketing campaign prior and during Money 20/20. 
• Assistance and support in the lead up and onsite from specialised Austrade Business Development Managers. 
• Austrade will conduct a comprehensive lead generation campaign targeting potential partners and customers and build interest in the Australian fintech solutions represented at Money 20/20. 
• You’ll be able to utilise the Australia stand at Money 20/20 to connect with potential partners and customers. 
• Austrade will assist with follow up on any leads you generate during your market visit.  

Payment terms

Clients are expected to cover:

• participation fees as outlined above.  
• all travel, accommodation, and incidental costs. 

Austrade requires payment upfront for all international events. The payment term is 10 business days from invoice date and your place is not secured until the fee is paid.

Please refer to the event Terms & Conditions for further detail. Non-payment by the applied deadline will result in the forfeit of your reserved place on the event.

Important information

If you are considering this tradeshow, Austrade recommends that you consult ‘Smartraveller’, the Australian Government's travel advisory service, which is available at www.smartraveller.gov.au.

Travel advice is updated regularly on this site. Please note that Austrade will only work with clients that maintain appropriate business ethics and demonstrate a commitment to legal obligations including anti-bribery laws, both in Australia and overseas markets. Review further information on anti-bribery at http://www.austrade.gov.au/Exporters/About-exporting/Legal-issues/Bribery-of-foreign-public-officals.

Register your interest

EOIs close 5pm AEDT 25 February 

Key Austrade contacts

If you would like to discuss participating in this trade show, please contact: 

United Kingdom
Tanya Koicheva 
Senior Business Development Manager – UK & Ireland
T: +44 (0) 777 667 9309
E: tanya.koicheva@austrade.gov.au 

Australia
Madeline Ferguson 
Senior Adviser
T: (+61) 468653726
E: madeline.ferguson@austrade.gov.au 

Austrade could not deliver this event without the support of our partners